Privacy Policy

Last updated: April 12, 2026

1. Introduction

RetainD LLC ("Retain'D," "we," "us," or "our") operates the website retaindai.com and provides AI-powered client intake automation services for law firms. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our services. By using Retain'D, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect the following types of information:

  • Law Firm Information: Name, email address, phone number, firm name, practice areas, and billing information when you create an account.
  • Lead and Client Data: Information that potential clients provide when interacting with the Ella AI widget on your website, including name, contact details, and legal matter descriptions.
  • Usage Data: Information about how you use our platform, including log data, device information, and analytics.
  • Payment Information: Processed securely through Stripe. We do not store credit card numbers.

3. How We Use Your Information

  • To provide and operate the Retain'D service
  • To process payments and manage subscriptions
  • To send booking confirmations and follow-up communications on behalf of law firms
  • To send service updates and support communications
  • To improve and develop our platform
  • To comply with legal obligations

4. Data Storage and Security

All data is stored securely using Supabase, which runs on Amazon Web Services (AWS) infrastructure. Data is encrypted at rest and in transit using industry-standard encryption. We implement Row Level Security (RLS) to ensure each law firm can only access their own data. No law firm can access another firm's leads or client information.

5. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We may share information with:

  • Stripe: For payment processing
  • Twilio: For SMS communications
  • Resend: For email communications
  • OpenAI: For AI conversation processing
  • Calendly/Google/Outlook: For calendar integrations
  • Law enforcement: When required by law

6. Lead and Client Data Ownership

Law firms own their lead and client data. Retain'D stores this data on behalf of law firms to operate the service. Law firms may request export or deletion of their data at any time by contacting hello@retaindai.com. We will fulfill data deletion requests within 30 days.

7. Cookies

We use essential cookies to operate our platform, including authentication and session management. We do not use advertising or tracking cookies. You can disable cookies in your browser settings, though this may affect platform functionality.

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Request deletion of your data
  • Export your data in a portable format
  • Opt out of non-essential communications

9. Children's Privacy

Retain'D is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes To This Policy

We may update this Privacy Policy from time to time. We will notify law firms of significant changes via email. Continued use of Retain'D after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at:

RetainD LLC

Email: hello@retaindai.com

Website: retaindai.com

New York, NY